Close-up of a paper design featuring small, colorful icons arranged in concentric circles, with a central logo and text at the bottom.

Cherry Capital Foods

Cherry Capital Foods has played a pivotal role in establishing Peers and Friends as a trusted design partner in the food production sector. With a legacy that predates P+F, Cherry Capital Foods recognized the need for a dynamic marketing approach to maintain their relevance in a competitive market. Peers and Friends supported this vision by delivering extensive marketing materials, innovative advertising campaigns, and a strong digital marketing strategy, including a content-rich website that effectively showcased Cherry Capital Food’s offerings. This collaboration not only helped Cherry Capital Foods stay current and engaging but also set a standard for the level of service and expertise that Peers and Friends continues to provide to clients in the food industry today.

Creative Direction and Design: Peers and Friends / Food and Product Photography: Peers and Friends and John Kubiak
Design: Brianna Kalush and Jenifer Thomas

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A hand holding a white tote bag with a red circular design and logo celebrating Cherry Capital Foods' 10th anniversary.
Colorful flyer for Cherry Capital Foods' open house event on May 9, 2016, at 1-7 PM, featuring themed sections with illustrations of cheese, a carrot, a piece of meat, and a honey jar.
Hand holding a white tote bag with the text 'Eat Like The Locals' and illustrations of a slice of pizza, a carrot, a piece of meat, and a jar of honey.
A circular pattern of red icons representing food items and grocery products surrounds the number 10th in the center with the words 'Cherry Capital Foods' underneath.
Flyer promoting pairing Michigan ale with Texas-style burgers, featuring a burger and fries, and a sticker with Michigan map and Cherry Capital Foods branding.
Burger with lettuce, tomato, cheese, and onion rings, served with French fries and ketchup, in a metal tray on a wooden table, with a glass of beer in the background.
A top-down view of a wooden table with a metal tray containing two tacos topped with onions, peppers, and cilantro, and a side of potato chips. Next to the tray is a pint glass of beer, and to the left is a metal container of French fries with a small cup of dipping sauce. In the background, a person is using a smartphone, sitting in a dimly lit setting.
Person holding a smartphone showing a Facebook offer for a Michigan Ale with pork belly from Cherry Capital Foods, with a partially visible burger and a drink on a wooden table in the background.
A promotional flyer on a table with a red banner offering 15% off, and text mentioning Wisconsin cheese, from Cherry Capital.
Multiple stickers of Cherry Capital Foods with a yellow background, red and black text, and a cherry logo.
Flyer with the headline 'How popular are Michigan brands?' in large red letters on a yellow background.
Close-up of a voting ballot sheet with checkboxes for different food items, including a taco, a carrot, and a burger, on a light-colored surface.
Multiple paper stickers with the phrase 'EAT LIKE THE LOCALS' and illustrations of a carrot, a wedge of cheese, and a jar of mayonnaise.
Multiple white business cards with black Michigan-shaped logo and text, scattered on a light-colored surface.
A white bag with a design that says "Eat Like the Locals" in bold black letters, with illustrations of a slice of watermelon, a carrot, a piece of meat, and a jar of honey. The website "cherrycapitalfoods.com" and the Cherry Capital Foods logo are also visible.
Flyer offering 15% off to hire extra cashiers, with red and white text and a logo of a figure holding a flag.
Advertisement flyer for Michigan brands. Emphasizes hiring extra cashiers and offers a 15% discount on first orders for new customers, with contact info for cherrycapitalfoods.com.