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Gabe’s Old Fashioned

Gabe's Old Fashioned has successfully carved a niche in the frozen treats market with his hand-crafted custards and sorbets made from the finest local ingredients, thanks in part to the collaboration with Peers and Friends. P+F assisted Gabe in creating distinctive packaging that not only highlights the artisanal quality of his products but also captures the attention of shoppers through bold and playful designs. This thoughtful approach has set Gabe’s packaging apart from competitors on the shelf. Furthermore, Peers and Friends implemented effective in-store advertising strategies that further enhance visibility, drawing the interest of consumers looking for premium frozen desserts.

Branding & Design: Peers and Friends / Logo Design: Michael Albaugh

Multiple black containers with lids, displaying the logo of Gabe's, a frozen custard brand, featuring spoons and the words "Hand Crafted" and "Locally Focused."
Close-up of a sign on a freezer door promoting frozen custard in Traverse City, Michigan, with ice cream tubs visible inside.
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Plastic-wrapped packaged ice cream sandwiches with black and white labels reading 'Gabe's Old Fashioned' and 'Est 2018' on a pile of similar snack items.
Color palette with five vertical stripes in pastel green, beige, brown, orange, and red, each with a white logo featuring an ice cream cone and crossed spoons, and the text 'Hand Crafted, Locally Focused'.
Black and white advertisement poster for GABE'S frozen custard, made in Traverse City, MI, emphasizing handcrafted, locally focused, all-natural frozen custard with ice cream, sorbet, and novelties.
Three black ice cream containers with gray lids and green labels, labeled 'Gabe's Old Fashioned Frozen Custard', with flavor variations and text on the packaging.
Black ice cream pint container with a matching black lid, featuring white text and graphics promoting handcrafted, locally focused frozen custard by Gabe's, established in 2018.