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Natural Northern Foods

Natural Northern Foods has established a longstanding design partnership with Peers and Friends, which has flourished over the years. This collaboration began as a means to elevate the brand's visual identity, and it continues to thrive today. Peers and Friends has consistently supported Lori at Natural Northern Foods by providing fun and innovative package design, engaging printed collateral, and effective sales materials. Through this ongoing relationship, Natural Northern Foods has achieved a vibrant and contemporary look that resonates with their audience, helping them to stand out in a competitive snack foods market.

Creative Direction & Design: Peers and Friends / Print Design: Brianna Kalush and C. Bay Design

Jar of spicy salsa with a black lid, on a peach background.
Jar of roasted tomato salsa with Michigan cherries on a peach-colored background.
A jar of salsa with a pink and orange label with a cherry illustration, black lid, against a light pink background.
A jar of Fire Roasted Tomato and Chipotle Salsa with a yellow label and black lid, placed on a yellow background.
Stacked business cards for Natural Northern featuring a logo, green and brown text, and a yellow splash graphic.
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Green and white brochure for The Northern Story, a natural foods company. The brochure features text highlighting their commitment to using fresh, local ingredients and their history since 2005, with a section on salsas.
Green product catalog for Natural Northern with a logo and text.
Open hummus menu with green and white pages, listing three flavors: black bean and jalapeno hummus, jalapeno cilantro hummus, roasted red pepper hummus, each with a small circular label and pricing information.

“I recommend Erin to everyone! I can’t say enough! She had been a big part of our brand growth and that’s because her artwork and creative insight is phenomenal. She’s so easy to work with. I can’t imagine working with anyone else!”

- Lori, Natural Northern Foods